Dino X Games
Smiggle • 2016 • Adobe Illustrator
PLACEMENT SCENE • These "sick dudes" were designed for Smiggle's 2016-17 summer range, 'Party'. Developed to be a dense "Where's Wally/Waldo?"-style design, I drew a number of dinosaur types engaging in sporty activities. These three were selected as hero characters for placement prints and badges.
CHARACTER DESIGNS • Originally started by Smiggle's Design Manager Tim, I took over this design when he fell off his skateboard and busted his leg. You can see my homage to Tim above - a triceratops with a cast and crutches!
REPEAT YARDAGE DESIGN • The repeat featured a number of secondary elements to fill the gaps, my favourite being the greedy guy with the egg at left!
SECONDARY REPEAT • This is a two-colour yardage designed for trims.
PRODUCTS • A selection of products pulled from the range.
COMPLETE SCENE FROM THE GUIDE • The big picture as it appeared on a handful of products.