Robot Arena
Smiggle • 2017 Universe Range • Adobe Illustrator
Smiggle’s seasonal ranges saw a clustering of products featuring the same ‘hero’ graphics. I designed the art for this Robot Arena range for the ‘Universe’ cluster.
Key Art • I drew these mech-style robots for Smiggle's 2017 summer range, 'Universe'. My brief was to combine robots with video gaming; I went for a strategy game vibe, with support icons that included power ups, barrels and force fields.
Support Icons • These were designed to act as zip pulls on backpacks and pencil cases.
Secondary Elements • Forcefields, power ups and cannons were added to the repeat to add more interest.
Repeat • These games always have barrels, so the yardage needed to have some barrels!
Product • A selection of products pulled from the range.