Joe Collier

Monsters of Rock

Monsters of Rock

Smiggle • 2016 • Adobe Illustrator

PLACEMENT SCENE • This was the second style guide I designed for Smiggle's 'Party' range, the other being Dino X Games. A "monster bash" was the brief - I drew a number of friendly monsters having a good old knees up. This was the house band!

PLACEMENT SCENE • This was the second style guide I designed for Smiggle's 'Party' range, the other being Dino X Games. A "monster bash" was the brief - I drew a number of friendly monsters having a good old knees up. This was the house band!

CHARACTER DESIGNS • I wanted to add a few visual puns to this style guide, such as the Invisible Man eating snacks and the old "ghost in the sax" gag.

CHARACTER DESIGNS • I wanted to add a few visual puns to this style guide, such as the Invisible Man eating snacks and the old "ghost in the sax" gag.

REPEAT YARDAGE DESIGN • Again I added a few touches I thought a ten year old boy would enjoy, such as the bubbles rising from the Swamp Creature's paddling pool.

REPEAT YARDAGE DESIGN • Again I added a few touches I thought a ten year old boy would enjoy, such as the bubbles rising from the Swamp Creature's paddling pool.

SECONDARY REPEAT • A spooky two-colour yardage designed for trims.

SECONDARY REPEAT • A spooky two-colour yardage designed for trims.

PRODUCTS • A selection of products pulled from the range. "Jukebox Zombie" was selected as the hero character, as seen on the lunchbox above.

PRODUCTS • A selection of products pulled from the range. "Jukebox Zombie" was selected as the hero character, as seen on the lunchbox above.

COMPLETE SCENE FROM THE GUIDE • This is the full graphic with the party in full swing.

COMPLETE SCENE FROM THE GUIDE • This is the full graphic with the party in full swing.